Once again, Limitless Technologies became a strategic partner of the Warsaw International Banking Summit and Insurance Forum organised by MMC Polska. The conference took place on 19 and 20 October at the Westin Warsaw hotel and online. It is a key point on the map of industry events, bringing together the most important representatives of the banking and insurance sector.
Kamil Smuga, VP and CIO at Limitless Technologies, gave a presentation titled “Customer experience (UX) as a foundation for building digital leadership”.
By analysing market trends and changing customer preferences, he explained why UX should be a strategic topic of discussion at the C-level in banks. He posited that investing in improving the customer experience gives a competitive advantage to a bank.
He showed how Polish banks perform when it comes to digitisation in the global context (they are in the top 5!). As an outcome, he presented a perspective of the bank as a technology company. Based on Limitless’s experience, he distinguished two main areas of digitisation relevant to the level of technological development of Polish banks – customer experience and data.