Marketing Cloud
Marketing Cloud
Customer journey planning, meaning the so-called customer journey map, at the end of which lies finalisation of transactions, poses a challenge for marketers. Today, beyond sales alone, building user experience is what counts. By implementing the Marketing Cloud application, not only will you get to know your target group better and analyse its behaviour, but you will also receive a range of tools helping you reach it via multiple channels.
Who is it for?
For companies looking to increase B2C sales and customer satisfaction, using multidirectional analysis of customer behaviour and needs for these purposes.
Benefits:
Customer journey planning.
Precise analytics and A/B testing.
Measuring specific elements of activities performed.
Advanced marketing automation tools.
Management of content marketing activities.
Building positive user experiences.
Customer relationship management and message personalisation.
Integration with social media platforms.